We are proud to continue supporting Rainforest Trust UK for the second year in a row in their mission to preserve the Brazilian Amazon, the world’s largest tropical rainforest. This work is essential for protecting biodiversity and indigenous communities. Our donation specifically contributes to Rainforest Trust’s Brazilian Amazon Fund, which focuses on preserving valuable acres of rainforest within protected areas like Indigenous reserves or national parks. Every acre of forest stores tonnes of carbon, supports local people, and is home to a myriad of exquisite species!
Please continue reading below to learn more about Rainforest Trust’s crucial cause and how our donation is making a difference in supporting their efforts.
The Amazon is the world’s largest and most important tropical rainforest. This vast area is a refuge for a third of Earth’s terrestrial species and is home to more than one million Indigenous Peoples, living in about 300 culturally unique tribes. The fate of the Amazon affects the lives of everyone on Earth, as it plays a critical role in stabilising our global climate.
Yet, this irreplaceable ecosystem is being ravaged by deforestation. Brazil’s National Institute for Space Research (INPE) began using satellite imagery to track fire hotspots across the continent in 1998. Recent analysis confirmed what many suspected: 2024 is South America’s worst wildfire season on record. As of 11th September, INPE has identified 346,122 fire hotspots across the continent’s 13 countries. With the region gripped by drought and the rainy season still months away, this tally will continue to climb.
With approximately 18% of the original forest already lost, the Amazon could soon reach a tipping point, degrading into dry forest and savannah, and altering the climate across South America and beyond.
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